Most of the time getting a podcast to the place where you have a substantial following can be difficult this is because as a new podcast most people do not know who you are and the content that you have for them to listen to and this is why most people who would want to have their podcast and those would want it to grown and gather a huge following have had to seek for assistance from a podcast agency who will handle all that they need to for the owner of the podcast to be at a place where they have more followers. Starting a business podcast in most cases can take a lot of time for them to be able to reach a place where they have a constant following of people who are a regular listeners of what the owner of the podcast have for them to listen to this is why for most people when they a launching a podcast they have had to look for assistance from a podcast agency where they will get assistance when it comes to matters to do with podcast production, from this they will be able to know how to launching a podcast to the place where they can have followers and regular listeners of the content that is being aired for them to listen to.
In most times when one has a podcast they will have already gotten or thought about the podcast topic that will have them stay relevant for their listeners and when the following grows to a place where they have a huge number of listeners they will have gotten the feedback that their content has been received positively and at this point the listeners will take the initiative to recommend others to come and listen to them on their platform as they get enlightened with what is being shared in the podcast.
Podcast production company play an important role for the benefit and growth of a podcast, this is seen as they go out their way to have the podcast content converted and be made available for the different format available and also devices, this is an important step as it helps the owner of the podcast be able to reach the many people they can be able to reach as the content of the podcast will be available in the various platform for everyone get them in the specific devices that are available.
Find out more details in relation to this topic here https://en.wikipedia.org/wiki/History_of_podcasting.